Universität Wien

220022 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2021S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
MIXED
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Die LV ist als Hybride-Lehre geplant!

  • Thursday 11.03. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 18.03. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 25.03. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 15.04. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 22.04. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 29.04. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 06.05. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 20.05. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 27.05. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 10.06. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 17.06. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 24.06. 09:45 - 11:15 Hybride Lehre
    Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Overview of the current state of social media: networks, technologies, formats, economic basics and communcation strategies.
Please Note: The course will be kept in German.

Assessment and permitted materials

MC exam, 50 questions (25 five SOME-A, 25 SOME-B). Bonus-points for voluntary exercises during the course. (5 points A/B each, max. 10 points.) OR Online exam (5 open questions from A/B each)

Minimum requirements and assessment criteria

50 points (total: 100 / 10 per question) are required for passing the final exam. During the course, participants can voluntarily hand in two written exercises. Each exercise counts for 2,5 bonus points. (max. 5 + 5 SOME-B, valid on all four exam dates)

Examination topics

All the topics we will adress in the lecture (SOME A+B) as documented via Moodle.

Reading list

Additional literature on my blog (in German):
https://datenschmutz.net/online-marketing-literatur/

Association in the course directory

Last modified: Fr 12.05.2023 00:20