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220022 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2025S)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- N Thursday 13.03. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 20.03. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 27.03. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 03.04. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 10.04. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 08.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 15.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 22.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 05.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 12.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Thursday 26.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Information
Aims, contents and method of the course
Assessment and permitted materials
The exam consists of 50 multiple-choice questions (25 each from SOME-A and SOME-B), where exactly one answer is correct and three are incorrect (single choice).Each correct answer is worth 2 points, for a total of 100 points. A minimum of 50 points is required to pass the course.Additionally, 4 optional assignments are offered per semester (2 each for SOME-A and SOME-B), which can be submitted via Moodle.Each submitted assignment earns 2.5 bonus points, which are valid for all four exam dates. These maximum 10 bonus points correspond to one grade level.Permitted aids during the exam: None
Minimum requirements and assessment criteria
- Passing Grade: At least 50 points required.- Bonus: 2.5 points per submitted assignment.Grading Scale:
100,00% - 87,00 % - 1
86,99% - 75,00% - 2
74,99% - 63,00% - 3
62,99 - 50,00 - 4
49,99% - 0,00% - 5
100,00% - 87,00 % - 1
86,99% - 75,00% - 2
74,99% - 63,00% - 3
62,99 - 50,00 - 4
49,99% - 0,00% - 5
Examination topics
Exam Content: The entire content of the lecture (SOME-A and SOME-B) as documented on Moodle (recordings, summaries, and additional links, unless stated otherwise).The questions are designed to assess understanding of the material; detailed numerical data (e.g., user figures and similar statistics) is not relevant for the exam.
Reading list
- Kumar, Subodha and Qiu, Liangfei: Social Media Analytics and Practical Applications: The Change to the Competition Landscape, Routledge 2022
This book provides a framework to understand and analyze the impact of social media across various industries, illustrating how social media analytics can help firms build transformational strategies.
- Luttrell, Regina: Social Media: How to Engage, Share, and Connect, Rowman & Littlefield 2021
This book offers practical guidance on effectively using social media platforms for engagement and connection, making it a valuable resource for understanding contemporary social media strategies.
- Fuchs, Christian: Social Media: A Critical Introduction, Sage Publications 2021
While offering a critical perspective, this book also delves into the practical implications of social media in today's digital landscape, making it relevant for both theoretical and applied studies.
- Humphreys, Ashlee: Social Media: Enduring Principles, Oxford University Press 2016
This text provides a comprehensive overview of social media, blending theoretical concepts with practical applications, suitable for academic study.
- Meikle, Graham: Social Media: Communication, Sharing and Visibility, Routledge 2016
This book examines the roles of communication, sharing, and visibility in social media, offering practical insights into how these elements influence user interaction and content dissemination.
- Sheldon, Pavica, Rauschnabel, Philipp, and Honeycutt, James: Social Media: Principles and Applications, Taylor & Francis 2019
This comprehensive guide covers the foundational principles of social media and explores their practical applications in various contexts, making it suitable for academic curricula.
- Kelly, David: Social Media: Strategies to Mastering Your Brand, Independently Published 2016
Focusing on brand management, this book offers practical strategies for leveraging social media to enhance brand presence and engagement.
- Amerland, David: The Social Media Mind: How Social Media Is Changing Business, Politics, and Science, New Line Publishing 2012
This book explores the transformative impact of social media on various sectors, providing insights into its practical applications in business, politics, and science.
- Neal, Diane Rasmussen: Social Media for Academics: A Practical Guide, Chandos Publishing 2012
This guide provides an overview of social media technologies in the context of practical implementation for academics, offering strategies for utilizing a wide spectrum of social media tools in professional, teaching, and research endeavors.
- Hong, Tzung-Pei, Serrano-Estrada, Leticia, Saxena, Akrati, and Biswas, Anupam: Deep Learning for Social Media Data Analytics, Springer 2022
This edited volume covers ongoing research in both theory and practical applications of using deep learning for social media data, addressing challenges emerging from the volume of social media content.Further reading tips: See Moodle.
This book provides a framework to understand and analyze the impact of social media across various industries, illustrating how social media analytics can help firms build transformational strategies.
- Luttrell, Regina: Social Media: How to Engage, Share, and Connect, Rowman & Littlefield 2021
This book offers practical guidance on effectively using social media platforms for engagement and connection, making it a valuable resource for understanding contemporary social media strategies.
- Fuchs, Christian: Social Media: A Critical Introduction, Sage Publications 2021
While offering a critical perspective, this book also delves into the practical implications of social media in today's digital landscape, making it relevant for both theoretical and applied studies.
- Humphreys, Ashlee: Social Media: Enduring Principles, Oxford University Press 2016
This text provides a comprehensive overview of social media, blending theoretical concepts with practical applications, suitable for academic study.
- Meikle, Graham: Social Media: Communication, Sharing and Visibility, Routledge 2016
This book examines the roles of communication, sharing, and visibility in social media, offering practical insights into how these elements influence user interaction and content dissemination.
- Sheldon, Pavica, Rauschnabel, Philipp, and Honeycutt, James: Social Media: Principles and Applications, Taylor & Francis 2019
This comprehensive guide covers the foundational principles of social media and explores their practical applications in various contexts, making it suitable for academic curricula.
- Kelly, David: Social Media: Strategies to Mastering Your Brand, Independently Published 2016
Focusing on brand management, this book offers practical strategies for leveraging social media to enhance brand presence and engagement.
- Amerland, David: The Social Media Mind: How Social Media Is Changing Business, Politics, and Science, New Line Publishing 2012
This book explores the transformative impact of social media on various sectors, providing insights into its practical applications in business, politics, and science.
- Neal, Diane Rasmussen: Social Media for Academics: A Practical Guide, Chandos Publishing 2012
This guide provides an overview of social media technologies in the context of practical implementation for academics, offering strategies for utilizing a wide spectrum of social media tools in professional, teaching, and research endeavors.
- Hong, Tzung-Pei, Serrano-Estrada, Leticia, Saxena, Akrati, and Biswas, Anupam: Deep Learning for Social Media Data Analytics, Springer 2022
This edited volume covers ongoing research in both theory and practical applications of using deep learning for social media data, addressing challenges emerging from the volume of social media content.Further reading tips: See Moodle.
Association in the course directory
Last modified: Mo 13.01.2025 08:46
- The Clover-Leaf Model of Online Communication: A framework illustrating the connection between different types of content and platforms.
- Specific Features of Social Media Platforms: Analyzing the fundamental building blocks of platforms and their functionalities.
- Big Data, Privacy, and GDPR: Managing data in social media communication while considering legal and ethical aspects.
- Social Media Advertising: The trade of attention and data in advertising and the dynamics of paid media strategies.
- Visual Communication and Strategic Dramaturgy: Developing visually engaging content that captures attention and effectively delivers messages.
- Storytelling: Fundamentals of a successful social media content strategy, focusing on narrative techniques and editorial planning.
- Platform Overview: In-depth analysis of key platforms, including Instagram, Facebook, TikTok, WhatsApp, YouTube, Amazon, Vimeo, Snapchat, Twitter, geoservices, Tinder, and others.
- LinkedIn: Using business platforms for personal branding, content marketing, and career development.
- Social Media Video and Livestreaming: Basics of creating video content and using live formats.
- The Role of a Social Media Manager: Requirements, skills, and career opportunities in this field.Methods:
- Interactive livestreams with discussions in the chat.
- Guest lectures from industry experts.
- Voluntary exercises to deepen understanding and apply concepts in practice.This course prepares students to face the challenges and seize the opportunities of social media communication, offering practical insights into a dynamic career field.