Universität Wien
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220029 VO SPEZI: VO ETHNI Media and Ethic Minorities (2024S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 08.03. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 15.03. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 22.03. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 12.04. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 19.04. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 26.04. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 03.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 10.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 17.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 24.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 31.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 07.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 14.06. 09:45 - 11:15 Seminarraum 7, Währinger Straße 29 1.OG
  • Friday 21.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

TRANSCULTURAL COMMUNICATION
When working in communication within one’s own society, communication, PR experts are familiar with communication habits of the target audiences as well as patterns of decision making and attitude change. We understand the media environment and which arguments and images resonate with the recipients and how to measure success.

If communication experts are requested to reach out to a completely different culture and society, they often rely on their previous experiences. They figure if something worked well in their countries, it can be just as effective in Finland, Afghanistan or Nigeria. Such an assumption may quickly result in communication disasters.

In this course you will learn about communication patterns in different cultures and will familiarise yourself with the most common theoretical explanation models in order to be able to understand cultural differences and quantify them as far as possible.

The focus, however, will be on the practical application of this knowledge in various communication professions. Our guests will cover different areas where intercultural communication is crucial, such as international advertising, diplomacy or diversity management.

The course involves a shared dialogue between students and teachers and active student engagement.

Assessment and permitted materials

A few minor exercises and reading tasks during the term.
For the final exam you will get 7 open questions:

3 questions requiring detailed explanations of the concepts discussed as well as own examples (0-10 points each)
4 questions testing comprehension (0-3 points each)

Minimum requirements and assessment criteria

Passing grade: at least 50% of possible points.

Presence exam (open questions):

1: >= 87% (36,5 points)

2: >= 75% (31,5 points)

3: >= 63% (26,5 Punkte)

4: >= 50% (21 points)

5: => 50% (0-20,5 points)

Maximum amount of achievable points: 42 points

Examination topics

Content of the lectures and your notes.
Note that the PowerPoint slides only contain keywords and will NOT do as your learning tool.

Reading list

Examples of transcultural communication strategies (for self-study) will be suggested throughout the semester.

Association in the course directory

Last modified: Mo 28.10.2024 16:06