Universität Wien
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220029 VO SPEZI: VO ETHNI Media and Ethic Minorities (2025S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Fr 14.03. 09:45-11:15 Seminarraum 5, Währinger Straße 29 1.UG

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 21.03. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 28.03. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 04.04. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 11.04. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 02.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 09.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 16.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 23.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 30.05. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 06.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 13.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 20.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG
  • Friday 27.06. 09:45 - 11:15 Seminarraum 5, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course


TRANSCULTURAL COMMUNICATION
When working in communication within one’s own society, PR experts are familiar with communication habits of the target audiences as well as patterns of decision making and attitude change. We understand the media environment, which narratives and images resonate with the recipients etc.

If communication experts are requested to reach out to a completely different culture, they often rely on their previous experiences. They figure if something worked well in their countries, it can be just as effective in Finland, Canada or Nigeria. Such an assumption may quickly result in communication disasters. These will be our topics during the semester:

CLUSTER 1 SENSITISATION AND MARKETIG EXAMPLES
Your personal experiences
Campaign blunder – what can go wrong
Culturally sensitive marketing

CLUSTER 2 INTERCULTURALISM MODELS
Hofstede, Hall, Meyer, Sinus Milieus
Stereotypes, Prejudice, Othering
Transcultural – intercultural

CLUSTER 3 PRACTIONERS OF INTERCULTURAL COMMUNICATION
Humanitarian Communication based on my own professional experience as well as guest lectures on topics such as international marketing, litigation PR, diplomacy, diversity management in organisations and inclusive communication

The focus will be on the use of intercultural knowledge in various communication professions. The course requires active student engagement in discussions.

Assessment and permitted materials

FINAL EXAM
No usage of papers or internet allowed.

8 open ended questions:
3 questions requiring detailed answers (0-10 points each)
5 questions testing comprehension, brief answers expected (0-2 points each)
Für einen positiven Abschluss sind mindestens 50% der möglichen Punkte erforderlich

Passing grade: at least 50% of possible points

Minimum requirements and assessment criteria

Passing grade: over 50% of possible points (i.e. 20.5 points)

Examination topics

Content of the lectures and your notes as well as the insights gained by your self-study tasks.
Be advised that the PowerPoint slides only contain keywords and will not suffice as your learning tool.

Reading list

Examples of transcultural communication strategies for self-study will be suggested during the term.

Association in the course directory

Last modified: Fr 17.01.2025 12:06