Universität Wien
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220050 VO SPEZI: VO SOME B Theories and Practices of Social Media Communication B (2024W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle
Fr 24.01. 11:30-13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

The courses take place in person. If possible, the sessions will be recorded and available for later viewing. Personal attendance is recommended, as the sessions are interactive and offer the opportunity for discussion.

  • Friday 11.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 18.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 25.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 08.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 15.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 22.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 29.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 06.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 13.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 10.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 17.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 31.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Aim of the course
The aim of the course is to give students a comprehensive and future-oriented overview of current and emerging social media networks, technologies, media economics fundamentals, formats and communication strategies, including the role of artificial intelligence in the social media landscape.

Subject areas

* History and origins: From the WWW to Web 2.0 to social media and AI
* Digital humanism as an approach against dystopian technology developments
* Importance of social media for communication science
* VOGUE approach and criteria for observation: How can social media be categorized and described?
* Social media platforms and their special features: Among others: Facebook, LinkedIn, Instagram, X, Youtube, Pinterest
* Artificial intelligence in social media: chatbots, GenAI, algorithms and personalized advertising
* The future of social media: voice, VR/AR, AI and blockchain

Methods

* Frontal lecture on AI and social media
* Practical exercises
* Group discussions
* Case studies and practical applications of AI in social media

Learning outcomes
At the end of the semester, participants should have knowledge of planning, creating and organizing social media, including the application of AI technologies. They should be able to critically examine the tension between cooperation and commerce in a globalized, networked and AI-influenced world. They should understand how, with approaches from digital humanism, the application of technologies can be used to achieve positive development for people.

Assessment and permitted materials

Multiple choice and free text entry exam & optional exercises
The exam consists of 50 questions that cover the entire curriculum, including the role of AI in social media. If online exams are necessary, the exam will be conducted as a written online exam with ten questions. The exam will be taken together with the SOME A part.

Minimum requirements and assessment criteria

To receive a positive assessment, you must answer at least 50% of the questions correctly on the exam. Optional exercises can reduce the required score for a positive assessment by up to 10%.

grade distribution
100.00% - 87.00% 1st
86.99% - 75.00% 2nd
74.99% - 63.00% 3rd
62.99% - 50.00% 4th
49.99% - 0.00% 5th

Examination topics

Examination material is the entire content of the lecture, as well as the specified compulsory literature.

Reading list

The literature will be presented in the course.
Nowotny, Helga. Die KI sei mit euch! Macht, Illusion und Kontrolle algorithmischer Vorhersage. Berlin: Matthes und Seitz, 2023.
Zuboff, Shoshana. Das Zeitalter des Überwachungskapitalismus. Frankfurt/Main: Campus, 2018.

Association in the course directory

Last modified: Fr 11.10.2024 08:46