290100 VO Einführung in die Tourismusökonomie (2005W)

Introduction into the Economics of Tourism
Concept:
1. Objectives,
2. Theories and approaches of tourism,
3. Demand for tourism,
4. Tourism supply / patterns and characteristics of tourist destinations / service providers,
5. Communication and distribution (CRS, GDS, RRS, Internet),
6. Tourist markets,
7. Marketing for tourism / marketing management,
8. Tourism policy / tourism organisations / globalisation,
9. The economic impact of tourism / measurement of economic impacts / TSA,
10. Tourism in contradiction between economy, environmental, social and cultural issues,
11. Tourism planning,
12. Market trends.

Learning Outcomes:
Introduction to key theories / concepts and practices underpinning tourism; comprehensive understanding of the organisation, role and ramifications of international tourism, its organisations and its political framework; situating its economic, socio-cultural and environmental impacts in a wider transdisziplinary, theoretical and empirical context.

ECTS-Punkte (ECTS credit points): 4