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290229 VO Destination management and Regional development (2008S)
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Mi 12:00-14:00 Hs 5A d. Inst.; Beginn: 5.3.2008
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(W7)
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(Lc-zLV) (Td-S1-II.g) (Td-S6-II.f) (Rd-W3)
Last modified: Fr 31.08.2018 08:56
- apply the six key elements of destination management: organisation of core business, development of marketing networks, building brands, quality assessment, ensuring knowledge transfer and cooperation between the stakeholders
- assess the state of development of Austrian destinations
- value the need of information and the degrees of freedom for actions of Austrian destination managers
- understand strategies of European top destinationsContent: Destination management turns loose tourist region networks into strategicly acting units in market. Destination management opens the international market to the regions.Methodologies and assessment: Lecture under involvement of one guest lecturer; assessment is based on a written examination as well as the preparation of a regional example for a short presentation.