Universität Wien
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290229 VO Destination management and Regional development (2012S)

3.00 ECTS (2.00 SWS), SPL 29 - Geographie
Moodle

Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 06.03. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 13.03. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 20.03. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 27.03. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 17.04. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 24.04. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 08.05. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 15.05. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 22.05. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 05.06. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 12.06. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 19.06. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528
  • Tuesday 26.06. 15:30 - 17:00 Seminarraum Geographie NIG 5.OG C0528

Information

Aims, contents and method of the course

Having attended this lecture you will be able to:
- apply the six key elements of destination management: organisation of core business, development of marketing networks, building brands, quality assessment, ensuring knowledge transfer and cooperation between the stakeholders
- assess the state of development of Austrian destinations
- value the need of information and the degrees of freedom for actions of Austrian destination managers
- understand strategies of European top destinations

Content: Destination management turns loose tourist region networks into strategicly acting units in market. Destination management opens the international market to the regions.

Methodologies and assessment: Lecture under involvement of one guest lecturer; assessment is based on a written examination as well as the preparation of a regional example for a short presentation.

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Association in the course directory

(MG-W1-NPI) (MG-W2-NPI) (MR3-NPI) (Lc-zLV) (Td-S1-II.g) (Td-S6-II.f) (Tef-W-C8) (Rd-W2, W3))

Last modified: Mo 07.09.2020 15:42