Warning! The directory is not yet complete and will be amended until the beginning of the term.
290442 PS Geomarketing und dessen Analyseverfahren (2006S)
Geomarketing und dessen Analyseverfahren
Continuous assessment of course work
Labels
Do 16:00-18:00 Computerkartographie d. Inst. (GIS-Labor); Anmeldung unter:
http://homepage.univie.ac.at/regina.schneider/Lehre/lehre.html
http://homepage.univie.ac.at/regina.schneider/Lehre/lehre.html
Details
Information
Aims, contents and method of the course
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
Reading list
Association in the course directory
(Tef-W-C10) (Rd-W7)
Last modified: Fr 31.08.2018 08:56
Numerous management and marketing decisions have a spatial dimension. For this reason geographic information systems and spatial analysis are increasingly used to support managerial decision making. The implementations of different techniques in support of spatial decision making can be summarised as Business Geographics.
Therefore the intention of the course is to provide an extensive insight into the tasks of spatial analysis for marketing and their special features. In addition to an introduction to the terms and definitions associated with Business Geographics the research and manipulation of data, the different methods of spatial analysis as well as the presentation of the analysis results focal points of the course. As a result of the realisation of sub-projects and an overall project course participants will be able to comprehend spatial questions appearing in marketing, to transfer this questions into the "world of geoinformation" and to conceive, realise and present adequate analysis projects.ECTS credit points: 2.0