Universität Wien
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290442 PS Geomarketing (2015S)

3.50 ECTS (2.00 SWS), SPL 29 - Geographie
Continuous assessment of course work

MO wtl von 02.03.2015 bis 22.06.2015 17.30-19.00 Ort: Computerkartographie Geographie NIG 1.OG (GIS-Labor)
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: German

Lecturers

Classes

Currently no class schedule is known.

Information

Aims, contents and method of the course

Numerous management and marketing decisions have a spatial dimension. For this reason geographic information systems and spatial analysis are increasingly used to support managerial decision making. The implementations of different techniques in support of spatial decision making can be summarised as Business Geographics.
Therefore the intention of the course is to provide an extensive insight into the tasks of spatial analysis for marketing and their special features. In addition to an introduction to the terms and definitions associated with Business Geographics the research and manipulation of data, the different methods of spatial analysis as well as the presentation of the analysis results focal points of the course. As a result of the realisation of sub-projects and an overall project course participants will be able to comprehend spatial questions appearing in marketing, to transfer this questions into the "world of geoinformation" and to conceive, realise and present adequate analysis projects.

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Association in the course directory

(MK1-W2-PI)

Last modified: Mo 07.09.2020 15:42