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330040 VO Marketing and Sales Research (2014W)
Labels
Details
max. 25 participants
Language: German
Examination dates
- Thursday 11.12.2014 09:00 - 10:30 Seminarraum 2E562 Ernährungswissenschaften UZA II
- Thursday 15.01.2015 10:00 - 11:30 Seminarraum 2E562 Ernährungswissenschaften UZA II
- Thursday 19.03.2015 15:00 - 16:00 (Seminarraum 2D509 Ernährungswissenschaften UZA II)
Lecturers
Classes
DO 20.11.2014 8 bis 10 Uhr SE Raum 560 und 12 bis 18 Uhr SE Raum 509,UZAIIFR 21.11.2014 9 bis 18 Uhr SE Raum 562, UZA IISA 22.11.2014 9 bis 14 Uhr SE Raum 562, UZAIIInformation
Aims, contents and method of the course
Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.
Assessment and permitted materials
Minimum requirements and assessment criteria
Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.
Examination topics
A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.
Reading list
Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.
Association in the course directory
Last modified: Sa 02.04.2022 00:27