Universität Wien
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350105 VO BW2V - Marketing in Sports (2015W)

3.00 ECTS (2.00 SWS), SPL 35 - Sportwissenschaft
Moodle

Details

max. 50 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 01.10. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 08.10. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 15.10. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 22.10. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 29.10. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 05.11. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 12.11. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 19.11. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 26.11. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 03.12. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 10.12. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 17.12. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 07.01. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 14.01. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 21.01. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock
  • Thursday 28.01. 12:15 - 13:45 ZSU - USZ II, Gruppenraum, 1.Stock

Information

Aims, contents and method of the course

Introduction to Marketing
Marketing Management, Marketing planning, Marketing mix
Sport Sponsoring
Advertising in Sport
Sport agencies
Event marketing

Assessment and permitted materials

written exam

Minimum requirements and assessment criteria

students learn to
critically questioning the mechanism of Sport Marketing
link the various correlations of Sport science
comprehend Marketing as Strategie and tactical means of communication
apply the conveyed theory accordingly
moreover, the students are competent to link conveyed theory with Contents of other seminars/courses

Examination topics

predominantly cognitive Transfer of knowledge; case studies, guest lectures Held by Marketing and economic experts

Reading list

Bühler André. Nufer, Gerd (Hrsg). (2014).
International Sports Marketing: Principles and Perspectives (Sportmanagement, Band 6)
ESV

Matthew D. Shank. Mark R. Lyberger (2014). Sports Marketing. A strategic perspecitve.

Bernard J. Mullin, Stephen Hardy, W.A.Sutton. (2014). Sport Marketing. 4.Auflage

Wim Lagae. (2005).Sports Sponsorship and Marketing Communications: A European Perspective . Verlag Prentice Hall

Timothy Newman. (2013).SOCIAL MEDIA IN SPORT MARKETING

Daniel C. Funk (2008). Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)
Verlag Routledge.

Association in the course directory

BW2V

Last modified: Th 11.08.2022 00:26