400005 SE Internationally Comparative Media and Communication Research (2012W)

International comparisons are becoming increasingly popular in social sciences. Undoubtedly, in times of globalization they seem to be a natural methodological choice, but they also help to reveal one’s own unreflected assumptions and frames of references by showing alternative approaches, concepts and scenarios. The quasi-experimental research design of properly-carried-out comparative research ensures a high degree of validity, while it allows at the same time for controlling of key variables and, thus, enhances the interpretability of observed differences.
The seminar will offer overviews of the potential, requirements and problems of international comparative research with the focus on analyzing media systems and international communications. First, it introduces students into theories of and the logic behind comparative research. Subsequently, it will focus on:

typologies of concepts (such as difference, generalizability, external validation, and contextual theory-driven studies)

various strategies (such as comparative vs. cross-national studies; emic vs. epic strategies)

case selection techniques (of which most similar and most different system designs are the most prominent ones)

key methodological problems (such as construct/method/item bias and equivalence), and

problems in data collection and analysis.

All parts are closely linked to current practice in of international comparative research, using landmark studies as examples of what is required in and what can be achieved through comparative analysis.
Please note that basic knowledge in statistics is necessary.