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480087 SE Seminar on Linguistics: West Slavic (2024S)

Semiotic Analysis of Advertising Texts and Videos

6.00 ECTS (2.00 SWS), SPL 48 - Slawistik
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

The working language according to the curriculum is German.

  • Monday 04.03. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 11.03. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 18.03. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 08.04. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 15.04. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 22.04. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 29.04. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 06.05. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 13.05. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 27.05. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 03.06. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 10.06. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 17.06. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25
  • Monday 24.06. 08:00 - 09:30 Seminarraum 5 Slawistik UniCampus Hof 3 2R-O1-25

Information

Aims, contents and method of the course

In this course, students are familiarized with basic theoretical models of semiotic text and image analysis. In addition to the theoretical approach, the practical application of the models in concrete work with selected Czech, Polish and Slovak advertising texts will be pursued. The students have to present their individual topics clearly and critically with the help of specialist literature and summarise them until the end of the course in a written paper.
Seminars have the character of conversation courses with continuous assessment. In addition, they enable a thorough discussion of exemplary topics and individual scientific work. The aim is to deepen the previously acquired knowledge of Slavic linguistics, including questions of the current scientific discourse, as well as the professional presentation of research results, both verbally and in writing.

Assessment and permitted materials

In courses with continuous assessment students have to complete several oral and/or written requirements.This involves active personal contributions (discussion, homework, compulsory content-relevant participation), the professional presentation of a scientific topic (in about 30 minutes) as well as the composition of an individual seminar paper (approx. 25 pages whereby 1 standard page = 1800 characters including spaces). In order to ensure good scientific practice, the course lecturer can provide for an oral reflection of the seminar paper submitted, which is relevant for the final assessment. The paper itself must be completed by June 30th, 2024, but must be handed in by September 30th, 2024 at the latest.

Minimum requirements and assessment criteria

For passing the class, students are required to contribute actively to the course (discussion, homework, compulsory content-relevant participation), to present a paper (in about 30 minutes; in the case of her or his being prevented, the student must submit the presentation in written form and introduce it in one of the following classes) and to write a seminar paper (approx. 25 pages whereby 1 standard page = 1800 characters including spaces). For the seminar paper (incl. oral reflection, if necessary) 50 points are awarded, for the presentation 20 points. In addition, 30 points are awarded for the individual active contribution to the course. For passing the class, at least more than half of the total amount of possible points must be achieved. The other half can be divided into four quarters, from each of which the final grade is calculated.

Examination topics

The exam content consists of the linguistic issues analyzed or presented by means of a repertoire of methods from semiotic text and image analysis and, if applicable, of the covered linguistic phenomena in the individual West Slavic languages.

Reading list

For the course, appropriate documents are made available electronically via the Moodle platform. Literature for the preparation of the individual presentations and the composition of the papers is to be consulted on a topic-specific basis. Useful hints can be found in the provided documents or in the publications that will be mentioned in the respective course units.

Association in the course directory

M.3.2.Q, M.5.1.Q, M.3.2.T, M.5.1.T, M.3.2.P, M.5.1.P

Last modified: We 31.07.2024 12:06