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960004 UE Media Management (2021W)
Continuous assessment of course work
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This is a fee-based continuous education and training programme/certificate course offered by the Postgraduate Center. Please note that you must be admitted to a continuing education and training programme/certificate course to participate.
Details
max. 20 participants
Language: English
Lecturers
Classes
Fri. 10.12.2021 5.00 pm - 8.15 pm
Sat. 11.12.2021 9.00 am - 6.00 pm
Information
Aims, contents and method of the course
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
Reading list
Materials will be provided during the course
Association in the course directory
Last modified: Mo 27.09.2021 11:10
This module emphasizes the visibility of social and cultural projects within a media space known for its increasing commercial orientation. Participants study basic marketing strategies and thus link up to the project management learned in the first module.
The students will get acquainted with marketing practices of NPOs and NGOs, and will learn to apply creative and innovative marketing strategies.
The media module will address the economic, legal, and content structures of existing channels of publishing and dissemination.
Participants will develop the capacity to understand the principles of the media world. Innovative media formats will be discussed and elaborated.Focus Areas
o Audience Development
o Marketing Concepts
o Digital Marketing
o Website, Blog, Youtube channel, Soundcloud.