Universität Wien
Course Exam

040086 VO Management I - Marketing (MA) (2024W)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften
ON-SITE

Monday 24.02.2025 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Examiners

Information

Examination topics

• Kotler, Ph. / Keller, K.L. / Chernev, A. (2022): Marketing Management, 16th Global Edition, Pearson.
• Slides via Moodle
• Videos and readings

Assessment and permitted materials

Evaluation of performance will be based on a multiple choice (one correct choice per question). Please note that you need to register separately for the exam.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
5 < 50%

Last modified: Tu 26.11.2024 11:25