Course Exam
040119 VO ABWL Marketing I - Deutsch Prüfung (2024W)
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ABWL Marketing 1 - Prüfung in deutscher Sprache
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 13.11.2024 08:00 to Fr 17.01.2025 12:00
- Deregistration possible until Fr 24.01.2025 12:00
Examiners
Information
Examination topics
Material for exam preparation: textbook (all chapters!).Textbook content will be presented and discussed chapterwise in the lecture, and a holistic understanding of marketing shall be developed. Powerpoint slides and recorded lecture sessions will be accessible via moodle throughout the semester.A short example test ( accessible online in Moodle) shall give additional guidance for test preparation.
Assessment and permitted materials
Assessment will be conducted at the end of the course through a written test (in-person in the format "online in the lecture hall"). The exam may be taken in german or english. Registration for the chosen option (german or english) is required.The exam consists of 50 questions to be answered within 60 minutes. Format: single-choice questions - one out of 4 answer-options is correct, the correct response is to be identified. A maximum of 50 points can be achieved in total (1 point per correct answer). There is no deduction of points for incorrect answers. You can navigate between questions, and you are free to answer them in any order during the test.
Minimum requirements and assessment criteria
Performance is assessed based on the test result (maximum: 50 points).
Grading is based on the following assessment key:
Excellent ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Insufficient (not passed) < 50% (0-24 points)
Grading is based on the following assessment key:
Excellent ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Insufficient (not passed) < 50% (0-24 points)
Last modified: Tu 07.01.2025 21:05