C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040071 UK 4 ECTS Marketing Instruments B - personal Sale
  Pauser, We 13:15-14:45 (9×), We 15:00-16:30 (3×)
• 040101 UK 4 ECTS Empirical Social Research
  Kalleitner, Tu 09:45-11:15 (15×)

C1.3.2 Elective Modules (12 ECTS)

• 040025 FK 4 ECTS Internet Marketing & Electronic Commerce (BA) - Internet Marketing und Electronic Commerce
  Fritz, Mo 11.05. 09:45-18:15, Tu 12.05. 09:45-11:15, Tu 12.05. 11:30-18:15, We 13.05. 09:45-18:15, We 09:00-10:00 (2×)
• 040093 UK 4 ECTS Unfair Competition and Antitrust Law
  Thanner, Tu 08:00-09:30 (5×), Mo 13:15-14:45 (3×), We 13:15-14:45 (3×), Th 19.03. 08:00-09:30, Mo 08:00-09:30 (2×)
• 040110 UK 4 ECTS Intellectual Property Rights
  Guggenbichler, Tu 15:00-16:30 (6×), Tu 16:30-16:45 (6×), Tu 16:45-18:15 (8×)
• 040280 UK 4 ECTS Organizational Structures and Processes
  Engin, We 11:30-13:00 (15×)
• 040284 UK 4 ECTS Legal Issues of Electronic Commerce
  Blocher, Fr 08:00-13:00 (4×), Fr 08.05. 09:45-11:15, Fr 15.05. 08:00-09:30, Fr 19.06. 16:00-17:00
• 040600 VK 4 ECTS Innovation and Technology Management
  Gr. 1 Günther
  Gr. 2 Cheng-Kostohris