Universität Wien

B.2.4. Alternative Compulsory Module Marketing & International Marketing I (20 ECTS)

The module has been redesigned as follows:
Compulsory courses
KU Market Research 1 or KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Consumer Behaviour | Building Blocks of Marketing 2: Consumer Behavior

Elective courses: Special Topics in Marketing or Applied Topics in Marketing (12 ECTS)
Part 1 must be positively completed in order to attend part 2.

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Last modified: Th 19.01.2023 08:15