B.1.3. Marketing and Initernational Marketing

Hier finden Sie den Link zur Äquivalenzliste aufgrund des geänderten Lehrveranstaltungsangebotes im Bereich Marketing und Internationales Marketing:
https://wirtschaftswissenschaften.univie.ac.at/studium/waehrend-des-studiums/master/geaendertes-lv-angebot-im-master-iibw/#c903283

Überblick

Pflichtkurse Teil 1:
KU Marktforschung 1 oder KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Konsumentenverhalten | Building Blocks of Marketing 2: Consumer Behavior

Pflichtkurse Teil 2
KU Data Analysis for Marketing Decisions | Foundations of Marketing: Mixed-Research Designs & Qualitative Methods ODER Foundations of Marketing: Data Analysis for Marketing Decisions

SE (International) Marketing | Marketing Seminar

Wahlkurse für Teil 1 und Teil 2:
Für alle anderen Kurse (siehe weitere Auflistung nachfolgend) ist wahlweise zu absolvieren - Special Topics oder Applied Topics in Marketing pro Kurs 4 ECTS (Teil 1 muss positiv absolviert sein, um Teil 2 zu besuchen.)
KU International Marketing Management 1
KU International Marketing Management 2
KU Marketing Kommunikation 1
KU Marketing Kommunikation 2
KU International Marketing Simulation
KU Shopper Marketing
UE Marketing Dramaturgie A
UE Marketing Dramaturgie B
KU Marktforschung 2
KU International Marketing Research 2
KU Topics in International Marketing

B.1.3.1. Marketing and International Marketing I (can also be taken as a minor)

040023 KU 4 ECTS Advanced Topics in Marketing: Innovation and Marketing 1 (MA)

Gr. 1 [ en ] Alves, Th 24.10. 15:00-18:15, We 15:00-18:15 (3×), Fr 08.11. 13:15-16:30, Mo 18.11. 15:00-18:15, Fr 22.11. 08:00-14:45, We 27.11. 15:00-16:30

Gr. 2 [ en ] Fuchs, Tu 09:45-11:15 (13×)
040026 KU 4 ECTS [ en ] Special Topics in Marketing: B2B Marketing (MA)

Koschat, Fr 09:45-13:00 (10×)
040087 KU 4 ECTS Building Blocks of Marketing 1: Consumer Behavior (MA)

Auer-Zotlöterer, Tu 09:45-11:15 (16×)
040223 KU 4 ECTS [ en ] Building Blocks of Marketing 1: Marketing Research (MA)

Koch, Tu 11:30-13:00 (11×)
040252 KU 4 ECTS Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)

Reisinger, Th 13:15-14:45 (12×)
040257 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)

Sichtmann, Fr 29.11. 11:30-13:00, Tu 17.12. 11:30-13:00, We 08.01. 09:45-14:45, Th 09.01. 09:45-14:45, Fr 10.01. 09:45-14:45
040517 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)

Sichtmann, Th 09:45-13:00 (5×), Th 09:45-11:15 (2×), Th 17.10. 11:30-13:00

B.1.3.2. Marketing and International Marketing II

040023 KU 4 ECTS Advanced Topics in Marketing: Innovation and Marketing 1 (MA)

Gr. 1 [ en ] Alves, Th 24.10. 15:00-18:15, We 15:00-18:15 (3×), Fr 08.11. 13:15-16:30, Mo 18.11. 15:00-18:15, Fr 22.11. 08:00-14:45, We 27.11. 15:00-16:30

Gr. 2 [ en ] Fuchs, Tu 09:45-11:15 (13×)
040026 KU 4 ECTS [ en ] Special Topics in Marketing: B2B Marketing (MA)

Koschat, Fr 09:45-13:00 (10×)
040037 SE 4 ECTS Seminar Marketing (MA)

Reisinger, Fr 15:00-16:30 (12×)
040252 KU 4 ECTS Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)

Reisinger, Th 13:15-14:45 (12×)
040257 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)

Sichtmann, Fr 29.11. 11:30-13:00, Tu 17.12. 11:30-13:00, We 08.01. 09:45-14:45, Th 09.01. 09:45-14:45, Fr 10.01. 09:45-14:45
040268 KU 4 ECTS [ de en ] Building Blocks of Marketing 2: Quantitative Methods (MA)

Eisend, Tu 11:30-13:00 (15×)
040517 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)

Sichtmann, Th 09:45-13:00 (5×), Th 09:45-11:15 (2×), Th 17.10. 11:30-13:00

Last modified: Fr 10.01.2025 00:43