B.1.3.1. Marketing and International Marketing I (can also be taken as a minor)

Pflichtkurse: Building Blocks of Marketing 1 (4 ECTS) und Building Blocks of Marketing 2 (4 ECTS)
Wahlkurse: Special Topics in Marketing oder Applied Topics in Marketing (12 ECTS)
Hinweis: Special Topics sowie Applied Topics bestehen aus jeweils zwei Kursen (Kurs 1 + Kurs 2 bzw Kurs A + Kurs B) zu jeweils 4 ECTS. Sie können somit jeweils nur in 8 ECTS-Paketen absolviert werden.

040023 KU [ en ] ( ON-SITE ) Applied Topics in Marketing: Innovation and Marketing 1 (MA)
040026 KU [ en ] ( MIXED ) Special Topics in Marketing: B2B Marketing (MA)
040087 KU ( ON-SITE ) Building Blocks of Marketing 2: Consumer Behavior (MA)
040102 KU [ en ] ( ON-SITE ) Applied Topics in Marketing: Innovation and Marketing 2 (MA)
040114 KU ( ON-SITE ) Applied Topics in Marketing: Staging Marketing A (MA) - Marketing-Dramaturgie A
040223 KU [ en ] ( ON-SITE ) Building Blocks of Marketing 1: Marketing Research (MA)
040252 KU [ de en ] ( ON-SITE ) Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)
040410 KU ( ON-SITE ) Special Topics in Marketing: Marketing Communication 2 (MA)
040517 KU [ en ] ( ON-SITE ) Special Topics in Marketing: International Marketing Management 1 (MA)

Last modified: Th 19.01.2023 08:15