C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040153 UK ( REMOTE ) Empirical Social Research
• 040535 UK ( REMOTE ) Marketing Instruments A - Non-traditional instruments of communication politics

C1.3.2 Elective Modules (12 ECTS)

• 040095 UK [ en ] ( REMOTE ) Principles of International Business (BA) - wird statt Organization of the International Firm angeboten
• 040149 UK ( REMOTE ) Intellectual Property Rights
• 040284 UK ( REMOTE ) Legal Issues of Electronic Commerce
• 040331 UK ( MIXED ) Organizational Structures and Processes
• 040600 VK ( REMOTE ) Innovation and Technology Management